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Traditional vs. Digital Billboard Signs

December 13, 2018

There is no better way for a brand to get noticed than with the help of an effective and prominent billboard sign. When it comes to traditional billboard signs or digital billboards, you are probably wondering which type of billboard signs will serve your clients best. We compare these two popular options below:

Traditional Billboard Signs

Traditional billboard signs are a classic advertising strategy and they really do work. They make a visual and immediate impact and they leave a lasting impression. There is nothing complicated about posting a static image and no need to get fancy with traditional billboards as long as you are clever about their location and message.

Digital Billboards

Digital billboards are a great choice if a client is looking to make use of multiple advertising options with multiple creatives and if, technically speaking, they are interested in ‘keeping up with the times’. Digital billboards are eye-catching, versatile, can be scheduled to interact with specific audiences at specific times of the day and offer excellent value for money. LED digital billboards cost more than their static billboards initially, but the return on investment is faster and the versatility and creative impact are far more advantageous.

If your clients are ready to embrace the full effect of billboard signs for their establishments, whether traditional or digital, the team at Provincial Sign Systems can help. Contact us today to learn more.

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1655 Feldspar Crt. Pickering
Ontario, Canada L1W 3R7

Phone: (905) 837-1791
Fax: (905) 837-1799
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