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How to Design Digital Billboards – A Beginner’s Guide

September 10, 2018

Digital billboards are a great way to advertise your business, but how can you ensure that your signage is optimizing your advertising investment? Your billboard sign must deliver the right message at the right time in the right way, aimed at your target audience. Don’t worry, we have  some key tips to help you design a digital billboard plan that will work for your business.

Tips for Billboard Signage That Works

Many people want to know how they can optimize their billboard signage advertising, and we have a few ways to do just that:

  • Position Your Content Strategically
    Place your most important pieces or messages at the start and end of the display.
  • Encourage Your Customers to Act
    Always, always, always include a call to action. Your billboard must ask your customers to take the next step and make it easy for them to do so.w
  • Make It Easy for Consumers to Remember Your Message
    Recall is important when advertising with digital billboards. Group important words and phrases and repeat them to reinforce the message. Rhymes and alliteration are highly effective.
  • Avoid Distraction
    While images are a great way to advertise, make sure that your chosen graphics don’t drown out your digital billboard message. Try to use images and symbols that are relevant to the target audience.
  • Simplify Fonts
    While you might be tempted to use a funky font on your billboard signs, avoid it. Keep the font simple and big enough to read at a glance. Avoid writing all in caps as it’s generally more difficult to read and absorb.

These are important tips designed to enhance your digital billboards advertising. Want to learn more? Chat with one of our experts at Provincial Sign Systems. To contact us, you can give us a call or send us an email today.

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